Google Analytics is one of the premier web analysis and reporting tools available to the public (yes, it's free!). This software is simple to install and the reports are easy to access. As an SEO tool, web analytic reporting is extremely important. It provides real results and otherwise hidden information about how your users are reacting to the site. Do they leave frequently or too often? Are they happy and converting to sales? Through Google Analytics reporting you'll be able to cipher out the details and get to the issues that matter.
P. Jacobs Design can assist in delivering timely analysis and reporting through Google Analytics. Monthly reports can be automatically delivered via email with new traffic numbers, comparisons, and goal conversions (sales!). If you're not looking at your visitor usage patterns, you're not maximizing your potential.
Like Google Analytics, ClickTracks measure the activity and origination of all incoming website visitors. However, ClickTracks allows for more advanced tracking through their "labeling" system. ClickTracks can work as a hosted solution (Javascript), or a log file analysis solution.
P. Jacobs Design provides ample information on your keyword rankings. From the first report (baseline report) to the final report in a campaign, each keyword is closely monitored. Reports are emailed monthly and track the progress of keywords on a month by month basis. These reports are ideal as an executive overview and provide precise keyword rankings and a wealth of historical data.
Also, at key times in the SEO campaign, P. Jacobs Design will run Comparison Reports looking back to the baseline to determine progress to date. Reporting is presented in a PDF format and is intuitive and simple to use.
To learn more call us at: 954-724-9079 and we'll research your website
and give you a call to discuss our recommendations. .