Corporate Identity
Corporate identity is the image used by a company which is designed
to portray the company's identity, aims and objectives. Corporate identity
is demonstrated by branding and trademarks. Corporate identities were
initiated by the philosophy of the common ownership of organizations.
This philosophy is manifested in a distinct corporate culture.
Forms of corporate identities
Corporate identities can be in the form of logos, trademarks, etc. subjected
to proper designing. This includes the color palettes, page layouts,
type faces and other such methods that identify the corporation in the
market.
An example is McDonald's; its identity is recognized in the market whenever the logo is seen. The red and yellow colors are the main elements of this identity. Similarly, many companies spend a lot of money to make their identity just as distinctive and unique which enables them to stand in the market easily recognized.
Parts of corporate identity
Corporate identity has become an important tool for the promotion of
corporate culture and companies. It is considered to be composed of
the following parts:
* Corporate design (logos, uniforms)
* Corporate communications (advertisements, public relations, information,
commercials)
* Corporate behavior (internal values, norms)
P. Jacobs Design creates unique, stylish and professional logos. We work with you to design the logo that is right for your business. We offer logos/corporate identity at an affordable fixed price.
Package Price
For just $1000, we provide..
• 8 unique logo design concepts based on your design requests
• unlimited changes to 1 design until you are satisfied (mix and match
fonts & color, edit graphics, etc.)
• delivery* of logo in any and all formats (jpg, tif, ai, eps, pdf)
Stationery/Business Card Layout - add $200
• design and layout for your stationery and 2nd page using the logo
• design and layout for your business cards (up to 4 names)
• communicate with your printer to deliver the stationery and business
card files as they require
*Your custom logo design will be provided to you as an optimized 72 dpi .jpg, high-resolution image 300 dpi .tif, as a .png, and as a vector file (.eps) for scaling & printing.
Custom Logo Price
Your logo designer will work hourly at a rate of $75/hr and
a minimum of $1000 to develop your logo. We provide illustration, complete
color combination palettes, unlimited design ideas. This is the way
to go if you are not sure what you are looking for.
